Wednesday, June 4, 2008

Yaari - fighting to stay alive!

I dont know how many of you would be aware of Yaari - a social network which was targetted at the indian youth junta launched almost an year ago. It was anyways very difficult to survive in the clutter of social networks that came up with the sucess of Orkut and Yaari also faded into the .

The website has recently undergone a transformation- the site now comes across as a dating/flirting site. They also draw "inspiration" from HotorNot big time! One thing i have always appreciated is how well indians "cut-copy-paste" business models (maybe i should write something on this in the future!).

But overall, i dont feel the website will take off even after this re-packaging.
(1) I am not sure how many people would be willing to get rated HOT or NOT in India atleast! (would you do it? and girls? and if girls dont upload pictures, why would boys log in?).
(2) And i also tried searching for girls to just check (seriously!) - some random pics were uploaded!...and i was rather disappointed! Success would depend a lot on this factor.

Anyways, lets see if they can make a mark this time.

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