Google: Taking Advertising to a new level!!

How many times do we use Google Search in a day? and everytime we get to see the 'Sponsored Links' and Google makes money.

Google has introduced a 'call feature' in the sponsored links increasing the utility of these links manifold. However i believe the feature is still in the test/beta mode because not all searches return such advertisements.

Using this feature, Google can call your phone for FREE(!!) and connect you to the company (which has advertised). Take a look at the screenshots.

I believe this model ( Cost per Call) is set to 'complement/compete' with the already established CPC (Cost per Click), CPM (Cost per impression) and CPA(Cost per Action) models.

A friend of mine working with Google has confirmed these reports. And more importantly Google is planning to launch this advertising model first in India and not US!! There are many other new products in the pipeline from the Google stable which shall see the daylight in India first!!