Investing based on Advertisements...

Just finished watching an awesome indian batting performance! India deservingly wins the series against Sri Lanka. But apart from the batting performance i also observed another interesting thing- 'the commercials' after every over!

Ever wondered which is going to be the next big sector in the country. If you want to know just watch TV commericals and you could easily predict the rising sector.

During the whole series i could see only 'INSURANCE' companies flooding the TV commericals. And yes it is no surprise that it is going to be the fastest growing sector for the coming 2-3 years atleast. Look at the players who are into this, to name a 'few' and the 'senti' taglines:

- Kotak Life insurance : Zindagi se ek kadam aage
- Bharti AXA insurance
- ING Vyasa life insurance: Mera farz
- SBI Life insurance
- Reliance life insurance

and many more... the list may never end!

But the fact is that TV commercials to give an indication of the upcoming sectors. To support this argument we can look back into 2003-2004 and during those times we could see only 'TELECOM' companies in the commercials. We would never forget the Reliance- Kar lo duniya mutti main or the Hutch dog! And today it is a sector which has risen exponentially in valuation (no wonder Hutch was valued at $17-18 billion by Vodafone).

Looking at this trend, i feel 'INSURANCE' companies are a 'GOOD' buy today. See how easy it is...no need of valuation and fundamental analysis..just keep watching Cricket matches on TV and keep investing :)

And if you still dont believe me, then you can go and do your research to unearth the real value in the sector. You can find some dope on the sector here

Sectors to watch in future TV commercials during cricket matches (probably next year) : RETAIL..with taglines like 'Humse sasta aur koi nahi' :))